Privacy Policy

Simplybooks LLC-FZ ("Simplybooks", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or engage our services.

1. Who We Are

Simplybooks LLC-FZ is a cloud accounting and financial advisory firm licensed under Meydan Free Zone, Dubai, UAE (Licence No. 2649062.01). We provide bookkeeping, VAT compliance, UAE Corporate Tax, and CFO advisory services to businesses across the UAE and MENA region.

Data Controller: Simplybooks LLC-FZ
Email: hello@simplybooks.ae
Phone: +971 58 607 6700
Address: Meydan, Dubai, UAE

2. Information We Collect

We may collect the following types of personal information:

Information you provide directly:

• Name, email address, phone number, and company name when you contact us or submit an enquiry form
• Business information (entity type, financial year end, VAT/CT registration status) when you use our assessment tools or request a quote
• Financial records and accounting data when you engage us as a client

Information collected automatically:

• Website usage data (pages visited, time on site, referring URL) via analytics tools
• Device and browser information
• IP address

Note on our free tools: Our calculators and risk checkers (VAT Risk Check, CT Risk Assessment, Cost Calculator) process all data locally in your browser. We do not store, transmit, or retain any data you enter into these tools.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the services you have requested
• Send you proposals, engagement letters, and service-related communications
• Fulfil our contractual obligations as your accounting and tax adviser
• Comply with UAE legal and regulatory requirements, including FTA obligations
• Improve our website and services
• Send you relevant updates on UAE tax law changes or compliance deadlines (you may opt out at any time)

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract performance: To deliver the accounting and advisory services you have engaged us for
• Legitimate interests: To respond to enquiries, improve our services, and communicate relevant information
• Legal obligation: To comply with UAE tax laws, AML/KYC requirements (as a DNFBP), and other applicable regulations
• Consent: For marketing communications, where required

5. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Cloud accounting platforms (Xero, Zoho Books, Odoo, Wafeq) as necessary to deliver our services
• UAE regulatory authorities (FTA, MoF) as required for VAT and Corporate Tax filings
• Professional service providers (auditors, legal advisers) where instructed by you
• IT and infrastructure providers who support our operations, under confidentiality obligations

All third parties are required to maintain the confidentiality and security of your data.

6. Data Retention

We retain your personal and financial data for as long as necessary to fulfil the purposes for which it was collected, and as required by UAE law. Under UAE VAT regulations, financial records must be retained for a minimum of 5 years (15 years for real estate transactions). Client accounting records are retained for this period following the end of our engagement.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted data transmission, secure cloud storage, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable UAE law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data, where we are not legally required to retain it
• Object to or restrict certain processing activities
• Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at hello@simplybooks.ae.

9. Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyse site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect certain website functionality.

10. Third-Party Links

Our website may contain links to third-party websites (such as FTA's EmaraTax portal or free zone authority websites). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify existing clients of material changes by email. The "Last updated" date at the top of this page indicates when the policy was last revised.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: